Font selections play a crucial role in the design and functionality of your website, and can significantly impact the user experience and perception of your brand.
When making font selections that align with your brand and help connect with your audience, you’ll want to consider these four things:
Identify brand personality – Your font selection should align with the personality and tone of your brand. Consider the emotions you want your brand to evoke and the image you want to portray. For example, a luxury brand may use elegant and sophisticated serif fonts, while a tech brand may opt for modern sans-serif fonts.
Consider readability – Your font should be easy to read and legible, especially when used in smaller sizes. Avoid overly ornate fonts that may be difficult to read, and make sure that there is enough contrast between the font and the background.
Align a font family – Once you have identified the personality and tone of your brand, you can choose a font family that aligns with it. There are many different font families, including serif, sans-serif, script, and display. Serif fonts are typically more traditional, while sans-serif fonts are more modern.
Pair fonts for cohesiveness – Consider pairing fonts to create a cohesive design. Choose a font for your headers, sub headers, and body text that complement each other. Avoid using too many fonts, as this can make your design appear cluttered and difficult to read.