Emails are a great and effective way to provide value to your audience as well as an excellent way to market your services
When people think of emails from businesses, they tend to just associate them with marketing & sales. I don’t know about you, but if this is all I get from a company, I am usually quick to ignore them or unsubscribe.
While marketing through emails is a great way to advertise your services & products, it’s not the only thing you should be focusing on as a business owner.
If you want to stand out in your dream client’s crowded inbox, you need to also provide VALUE to your audience.
This could be free tips of your trade, a funny anecdote about you & your business that they can relate to, or links to articles you think would be helpful to them on their business journey.
Here are 3 ways you can increase email signups on your own website:
You want to design your form in such a way that it stands out from the rest of your website (so it draws more attention to it), but you still want it to flow well with your brand.
Secondary colors from your branding board/color palette is a great way to draw focus to the form while maintaining the look & feel of your overall brand.
Include the form on Multiple Pages
If you really want to grow your email list, you’ll need to give your audience as many opportunities to sign up as you can (while keeping the flow of your web page as natural as possible).
For instance: if I am going to place my form in my website footer, I probably won’t be including the form anywhere else on other web pages (unless the web page is quite large). Having the form show up too many times will be a turn off and make your audience feel icky.
I like to include my forms on the home page, in a blog sidebar and on individual blog posts.
Offer Something in Return
Chances are, your inbox blows up on the daily – the last thing you want is yet another valueless email. You want to gain VALUE from joining an email list, not just be marketed to.
Offering free guides, discount codes, free training sessions or even complimentary coaching sessions are great ways to entice clients to signup for your email list.
Make sure to continue to deliver value to your clients once they are a part of your email list to retain them – don’t just try to sell!