Did you know that Google has a love language? (spoiler, it’s not just one!)
Did you know that having a killer website can help boost your Google ranking? A website that looks good and is easy to use can attract more visitors, increase engagement, and ultimately drive conversions.
Let’s explore some key design elements that can help you win over Google’s algorithms and stand out from the competition.
- High-quality content
- Good UX
- Accessibility
- Technical SEO
- Mobile Responsiveness
High Quality Content
To create high-quality content, align it with user intent, present good research and expertise, write well, and perform keyword research. Quality content is also impacted by how it’s presented on your site, including the layout, design, and speed.
Good UX
Good UX is crucial for any website, as it’s good for users and Google. Structure your content intuitively, consider your site’s information architecture, and ensure it functions well with fast loading times and no broken links.
Accessibility
Neglecting accessibility can make your site difficult or impossible for people with disabilities to use. To improve this, use header tags to structure content for screen readers, add alt text to images, and be mindful of color choices for people with color vision deficiency.
Technical SEO
Proper layout and internal linking are crucial for crawlers to effectively index your site. Create an XML sitemap to control which pages get indexed and submit it to Google. Use a robots.txt file to give specific instructions to crawlers and exclude certain pages if needed. Use plugins to create them.
Mobile Responsiveness
Not designing for mobile users could mean ignoring a significant part of your audience, given that over 50% of US internet users browse the web via mobile. This could also harm your website’s search engine ranking and indexing, as Google prioritizes mobile versions of websites.
The gist?
Create a website that’s easy to navigate, has clear calls-to-action, and is mobile-friendly.
So, what are you waiting for? Let’s speak Google’s love language and fill their cup! If you’re ready for my help boosting your Google ranking, book a free call with me.
